The Presidents Club
It is a thing that often most entrepreneurs forget. It is not just about protecting your trade mark, but also making sure that you do not use someone else’s.
Let me begin with my own story as an example. In 2007 I embarked on a new project. I knew very well how important it was to get the naming right, have it registered and protected. Before coming up with a product or company name, we setup about doing a six months brain storming session, while working on the project in parallel.