When it comes to understanding tenants needs, there is a huge gap between property managers’ perceptions and those of the residents.
That is according to a recent survey by US company Building Engines.
For example, 66% of building management teams communicate with tenants via phone, while only 4% of tenant employees plan to use this method in the future, according to the survey.
At Urbytus, we have been testing a prototype of Facebook integration, by means of which we allow residents to interact with a chatbot that gives them access to information of the community such as meeting records and electricity consumption. It also allows them to report issues without overloading the property manager’s inbox.
The main objective of using Facebook to communicate with users is that this is one of their most used social networks / apps. We realised that very few of them would go through the hassle of downloading a new app in order to communicate with property managers, service providers and with the community’s board.
Other communications channels currently under study include WhatsApp and even offline post-it notes.
Regarding the gap between property managers and tenants, the online publication Propmodo quotes Phil Mobley from Building Engines saying that “…real estate people have historically thought of their ‘customer’ as the single day-to-day contact person at each tenant, or maybe the lease signer. But the reality is that every person in the building is a customer, and building owners and managers are tasked with delivering a positive experience to all of them because tenants demand it for their employees. We need to do a better job helping them reach this audience.”
We have seen an increased interest by asset managers to better-communicate with residents in homeowners associations and also in commercial real estate. The future development of software in our niche should facilitate this process by collecting the right data and allowing users to interact in a seamless way.
How many apps do you currently have in your smartphone? Of those, how many do you use on a daily basis?
One of the main issues with software for management of residential communities is the difficulty to engage all community users.
As powerful as a solution may be, it is always a challenge to get everyone involved in learning and using the software.
According to the latest Urbytus survey among community managers, the main issue affecting them is the amount of emails and phone calls that they receive from residents.
Good software should avoid this problem. It should facilitate and filter communication with residents. But they need to use it first.
This is why a new trend in software development is becoming apparent now: integrations with apps and social networks where users spend most of their time.
Chatbots are an excellent example of this.
An automated chatbot can act as a concierge that handles requests by users without the need of interaction by a manager. If coupled with machine learning, it can be a powerful tool for customer service and handling of incidents.
Specifically in management of residential communities, Spanish software provider Comunitaria has done exactly that: a chatbot that integrates with software that is already used by residents. They call it Supervecina (super neighbour).
This is also part of the new upgrades currently being prepared for the Urbytus software.
Please contact us in case you wish to find out more about how chatbots and machine learning technology can assist you with the management of your residential community.
A new industrial revolution is taking place. The fourth one, in case you wondered how many others came and went under our noses.
Industrial Revolution 4.0 is not one thing. It is more of a combination of technologies and processes aiming for more efficient, transparent and decentralised production.
This is the key word to understand 4.0: decentralisation.
According to the book Smart Cities: Governing, Modelling and Analysing the Transition, there seems to be a rush among major urban areas in the world to follow the pattern set by places like Vancouver, Kyoto, San Francisco or Amsterdam. The tag “Smart City” appears to be used and abused by an increasing number of population centres nowadays.
Which begs the question: if you don’t live in a Smart City, do you live in a Dumb City?
A recent report in Spanish by real estate firm Savills Aguirre Newman highlighted the growth of the property market in Malaga, Spain.
This is the province where Urbytus is based and where most of our users live.
It can be a lonely, unrewarded and difficult journey for the president of a residential community.
Plenty of after-hours work, disgruntled property owners, loads of paperwork, and recurring trips to the bank.
It is remarkable that with so many different types of residential communities in different parts of the world, all arrangements seem to rely on one owner to handle the community’s affairs: the community association president.
There is a growing trend among younger generations in developed countries to rent dwellings, as opposed to taking on mortgages.
Either forced by high prices or simply due to the convenience and flexibility of seeing housing as a service more than like a heavy investment, there is now Generation Rent.
The world of property management software has been traditionally slow to adopt new technologies.
Is this necessarily a bad thing, though? Once the dust settles, it is probably easier to see which technological advancements worked and which ones didn’t.
With the onset of Uber-like platforms, different sectors have seen apps take over the work of middlemen, changing business models in the process.
There is a terminology that we have started to come across more and more over the past year or so: proptech.